4 in your box.
Paradise Punch Ripe · Spiced
Ripe fruit and citrus with a warm spiced note.
Black Friday Sale · 50% off
Pure Hydration · Electrolyte pouches
4.9/510,000+ happy customersElectrolytes, vitamin C and zinc in the pouch you already know, without the nicotine. Zero sugar, no caffeine, no bottle needed.
10 cans · 200 pouches · 25¢ a pouch
Your 10 is ready. You only pay for 6.
FREE USA shipping on every box!
| Per pouch | Amount |
|---|---|
| Vitamin C (ascorbic acid) | 50mg |
| Zinc (zinc oxide) | 7mg |
| Magnesium (magnesium oxide) | 25mg |
| Sodium | 50mg |
| Potassium | 90mg |
| Chloride | 75mg |
20 pouches per can. Zero nic, zero sugar, no caffeine. Full supplement facts and warnings are printed on every can.
Use it on the go, before or after a workout. Follow the directions on the can.
Free US shipping on every deal. Orders arrive in 3 to 5 business days in the US and 4 to 12 internationally.
Every order is covered by our 30-day money-back guarantee.
How it works
Six electrolytes and vitamins, absorbed under your lip — no bottle, no scoop, no waiting around.
Sodium, potassium and chloride — the three your body sheds through sweat, put back in without a bottle in sight.
It goes to work under your lip, not through your stomach. No scoop, no shaker, no 500ml to get through first.
Magnesium, zinc and vitamin C ride along with the electrolytes — so you're topping up more than water.
No sugar, no nic. Six actives doing the work and nothing else along for the ride.
Reviews · 4.9/5
“Super good flavor and love using them throughout the day to stay hydrated, super cool new technology in these pouches, more affordable than those electrolyte drinks.”
“Best alternative to nic pouches. Use them in the morning, workouts and runs. Love em.”
“Love these, great for a hard study session or while in class. Also work really well for the gym when you need to dial in before a lift.”
“I was feeling super stressed … switched to these pure mood pouches and they make me feel sooooo good, made my nights out so fun and they taste so good.”
“Fantastic flavor, love mood and focus pouches. Use the focus one at work and the mood ones on a night out with my friends or in the evening 10/10”
“Helps me sleep every night! I absolutely love the Lemon Mint flavor super soothing and subtle, no more sleep drinks that make me get up at 2AM to use the restroom, never thought I'd use a pouch but these are great!”
The formula
Six actives, each chosen for one reason — to put back what a long day takes out.
The antioxidant you burn through fastest — 56% of your daily value in one pouch.
An essential mineral most people quietly run short on — 64% of your daily value.
First to go when you sweat, stress or cut your sleep short.
The primary electrolyte sweat takes out — water alone doesn't put it back.
Works opposite sodium to hold your fluid balance steady.
Completes the trio that makes hydration actually work.
Timeline
It goes to work under your lip — no bottle to finish, no waiting for your stomach to catch up.
It starts absorbing the moment it's in. Electrolytes go in under your lip instead of waiting in your stomach — no sloshing, no bloat, no 500ml to get through first.
Over the next hour the flatness that comes with being under-hydrated lifts. Sodium, potassium and chloride are back where they should be, and you stop feeling like you're running a quart low.
One or two a day and topping up stops being something you have to remember. It finds its slot — after the workout, mid-afternoon, on the commute — and your baseline quietly stays where it should be.
Compare
Against the things you'd reach for instead.
Your box
The cans marked free are on us. Build your own and the badges follow your picks. Every can is 20 pouches.
4 in your box.
Ripe fruit and citrus with a warm spiced note.
3 in your box, 1 free.
Sweet up front, tart at the finish and cold all the way through.
3 in your box, all free.
Sharp, clean lemon lime without the sugary film of a sports drink.
FAQ
Pick Buy 3 Get 2 (5 cans for $25), Buy 6 Get 4 (10 cans for $50) or Buy 9 Get 6 (15 cans for $75) of Pure Hydration. Every can is 20 pouches. Take the Variety pack or build your own mix from all three flavors. For every 3 cans you pay for, you get 2 free.
No. Pure Hydration is zero sugar and has no caffeine. Each pouch has electrolytes (sodium, potassium and chloride), plus magnesium, zinc and vitamin C.
No. Every Pure pouch is zero nic, so you keep the pouch ritual without the nicotine.
Pure pouches are for adults only and aren't for anyone pregnant or nursing. If you take any medication or have a medical condition, check with your doctor before using them. Full warnings are printed on every can.
You're covered by our 30-day money-back guarantee. If it's not for you, we'll refund you.
Yes. You'll feel a familiar tingle under your lip within minutes, so the ritual feels like what you're used to.
Pure pouches aren't a cessation product and aren't meant to treat nic addiction. They give you the pouch ritual with zero nic, and plenty of customers swap them in for their old pouches. If you're quitting, talk to your doctor about your options.
In the USA.
You pick 5, 10 or 15 cans ($25, $50 or $75), and the same box ships again every month at the same price. You can skip, pause or cancel anytime.
In 3 to 5 business days in the US, and 4 to 12 internationally. US shipping on every deal is free.
Black Friday Sale · 50% off
Stay topped up, every day
$50 for 10 cans, delivered monthly. Cancel anytime.
Try it nowHydration that fits in your pocket.